My current role at SmartQ
The go-to person if you need a sticky note :)
As a Graphic & Experience Designer in SmartQ's Marketing team, I work on B2B demand generation, cafeteria experience initiatives and more, spanning both digital and print media; which has taught me so much about business, brand positioning and growth.
Fun fact: I am also the Chief Intern Officer :D
What is SmartQ ?
How about I show you?
I worked on the website revamp for SmartQ: updating the website architecture, content and design, to better align with what the company stood for.
MY ROLE: Led the project; worked on the architecture and UI design of the new website.
B2B Demand Generation
Running outreach and ABM campaigns through research, communication strategy and rollout.
MY ROLE:
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Designing digital and physical assets: emailers, case studies, decks, brochures, landing pages, infographics, etc.
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Assisting with planning, managing and execution of initiatives.
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Creative lead for internal client referral program campaign.
Infographics created as a part of Content Marketing
Revenue Growth Initiatives
Marketing initiatives to boost revenue through employee engagement, optimization, research and new offerings.
MY ROLE: Co-leading some projects from planning to execution; designing app creatives and print collaterals.
UX Research & Analysis
User research through on-ground observation and interviews that set the groundwork for the revamp of SmartQ app.
MY ROLE: Conducted primary research and in-depth analysis of the insights with the product design team.
...and everything else design!
I worked on the visual design for various requirements: internal initiatives, cafeteria events; designed trophies & mementos, an experiential cafeteria space; communication plans and creatives for launches; even illustrations!