Website Management
At SmartQ, I design and manage everything related to the website.
Website Design
Updated the architecture and visual design of the SmartQ website.
Team: Avanthika G, Vanshika S
Streamlined contact forms and query management.
Team: Pavan D, Sourav M
Optimised website and content for search engines, AI search and LLMs.
Team: Vanshika S, Paroma B
Website Redesign
The SmartQ website was oudated and did not reflect the company's newer strengths and positioning.
The redesign enhanced inbound leads by 2x.
Architecture
Updated to reflect new offerings
Content
Revamped for improved brand positioning
Visual Design
Updated as per new brand guidelines, introduced premium design language.
Old website
Information architecture
Lead Management
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Turned one generic contact form into stakeholder-specific forms.
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Added relevant questions to collect better information upfront.
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Managed inbound queries and directed them to the right teams.
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Qualified inbound leads through discovery calls to improve the quality of MQLs.
SEO, AEO & GEO
Optimisation of SmartQ website and content strategy for improved search discovery.
Keyword optimisation
Blog Strategy
FAQ sections
Off-site content repurposing
Schema Markup
