B2B Demand Generation
Team: Bhaskar NM, Manu Gowda, Mythri Sanna, Vanshika Singh, Paroma Bhattacharyya, Dhriti Kiran, Pavan Dutt, Sourav Mitra
Contributing to SmartQ's demand generation efforts across outbound, inbound, ABM, and content—helping generate 150+ qualified leads in six months.
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Email Outreach
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Managing end-to-end email outreach, from audience research to campaign rollout.
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Introduced outreach tracking to measure performance and drive data-backed improvements.
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Established a structured outreach process with ongoing analysis and iteration.
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Designed creatives for all email campaigns.
Account-Based Marketing
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Executing hyper-personalized outreach across multiple channels.
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Building and refining the Ideal Customer Profile (ICP).
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Identifying intent signals through gated assets and social engagement.
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Continuously evolving the ABM process through testing and iteration.
Website & Organic Growth
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Redesigned the company website.
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Optimizing the website for search and AI discoverability.
Lead Management
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Tracking and managing inbound and outbound marketing leads.
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Qualifying leads and converting them into marketing-qualified leads (MQLs).
Multi-Channel Demand Generation
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Experimenting channels such as social media, LinkedIn, WhatsApp, and PR for B2B growth.
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Continuously testing new channels, messaging, and outreach strategies.
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Building scalable marketing processes through ongoing experimentation.