Hi! I'm Noopur, a Communication Designer
And I aspire to create things that make a difference.
I enjoy making things make sense; and I want to learn to ask better questions.
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I recently graduated with a B.Des in Communication Design from the National Institute of Design, Madhya Pradesh, where I got to explore different mediums like graphic design and animation. My work style is highly structured and process-driven.
I currently work with SmartQ as a Graphic & Experience Designer, where I create marketing communication through user-focused visual design.
How do I do it ?
I don't swim,
I go scuba diving
I go in-depth to understand and define the ACTUAL need.
Taking one step
at a time
That way, every design decision can be mapped back to an insight.
I put it all on paper
(or Miro)
Structuring and mind-mapping helps me make sense out of things.

Meet Noopur :)
​Growing up, all I knew was that I wanted to work at Tinkle- that’s how I found my way to design.
I did a lot of art, made Ganesha idols, painted a mural, and made huge stage backdrops in junior college. I'm a Bharatanatyam dancer, a big fan of Indian mythology, and I love to read.​
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Inspite of all my responsibleness and love of structure, I'm still a child at heart.
My favourite quote is from Terry Pratchett's The Wee Free Men:
“It doesn’t stop being magic just because you know how it works.”
Here's how I can help you
Research-led design
Creating communication that's user-focused and intentional.
Design x growth
I believe every design brief is, at it's core, a business need.
Clarity and structure
I enjoy making sense of information and setting processes.