Hi! I'm Noopur, a Designer & Marketer
I work at the intersection of marketing strategy, research and visual communication.
I graduated with a B.Des in Communication Design from the National Institute of Design MP. Currently at SmartQ, I work as the sole designer for B2B Growth and own multiple marketing initiatives. Over the past 2 years, I've built processes and systems that helped our growth function scale.
I'm looking for roles where I can own problems end to end, turning research and strategy into communication that creates impact.
Here's what I can do for you
Communication Design
Consistent graphic design across both digital and print media.
B2B Growth
Strategy, execution and experimentation for B2B marketing.
0 to 1 Systems
Building scalable marketing processes from scratch.
Meet Noopur :)
Growing up, all I knew was that I wanted to work at Tinkle- that’s how I found my way to design.
I did a lot of art, made Ganesha idols, painted a mural, and made huge stage backdrops in junior college. I'm a Bharatanatyam dancer, a big fan of Indian mythology, and I love to read.
Inspite of all my responsibleness and love of structure, I'm still a child at heart.
My favourite quote is from Terry Pratchett's The Wee Free Men:
“It doesn’t stop being magic just because you know how it works.”
How do I do it?
I don't swim,
I go scuba diving
I go in-depth to understand and define the ACTUAL need.
Taking one step
at a time
That way, every design decision can be mapped back to an insight.
I put it all on paper
(or Miro)
Structuring and mind-mapping helps me make sense out of things.